Wellent / Brand Development
Task. Wellent is a company specialising in the design and construction of high quality premium low-rise houses. The company's team consists of experienced architects and designers, whose goal is not only to create an attractive design, but also to ensure the reliability and safety of each project. Wellent takes into account the wishes of its clients, creating homes that will serve not only them but also future generations.
Solution. A brand was developed, encompassing both verbal and visual identity components. The brand concept is "Perspectives", which has several semantic aspects. Firstly, it refers to the technique of perspective drawing used in architecture to create a sense of depth and space. Secondly, it signifies a vision of the future, the expectations and hopes of clients for life in a beautiful and safe home. The visual identity of the brand is built around this concept, using elements of perspective and geometric shapes to create a sense of reliability and clarity, emphasizing the commitment to high quality and attention to detail.
